Brighton launches 27th annual handbag trade-in with up to $50 off

Brighton Collectibles is holding its 27th annual Handbag Trade-In from July 24 to Aug. 9, aiming to collect 15,000 used handbags for women in need. Customers can donate a bag at participating stores, get up to $50 off a new Brighton handbag and help support the company’s wider charitable efforts.

Why it matters: - The drive turns unused handbags into direct support for women who need practical help and a confidence boost. - Brighton’s trade-in also gives shoppers a discount, which can help move more donations in a short window. - The campaign highlights a long-running retail model that pairs customer incentives with community giving.

What happened: - Brighton Collectibles launched its 27th annual Handbag Trade-In on July 24. - The company set a goal of collecting 15,000 gently used handbags in 10 days. - Customers can bring handbags to participating Brighton Collectibles stores through Aug. 9. - Participants can receive up to $50 off a new Brighton bag. - Any manufacturer’s handbag qualifies for the savings. - Donations can also be made without making a purchase. - A list of participating stores is available on Brighton’s website.

The details: - Jerry Kohl, Brighton’s owner and founder, said a handbag can help lift a woman’s spirits and support her confidence during a job interview. - Brighton says the trade-in is one of several charitable initiatives run each year under #BrightonGivesBack. - The company says it has donated more than $10 million to groups including the Breast Cancer Research Foundation, Soles4Souls, Little Kids Rock, Dress for Success and other local charities that help women re-enter the workforce. - Brighton says it has focused on custom design and craftsmanship for 50 years. - The company says it creates accessories from fine leathers. - Brighton says it supports communities around its 100 stores.

Between the lines: - The trade-in blends philanthropy with a sales event, a structure that can widen participation by giving customers a personal reason to act. - The focus on women’s workforce re-entry ties the handbag donation drive to a broader economic and social need, not just a one-time donation. - The company’s long history of giving suggests the campaign is part of Brighton’s brand identity, not a standalone promotion.

What's next: - Brighton will continue the handbag collection through Aug. 9. - The company will likely track whether it reaches the 15,000-bag goal and how many shoppers use the discount offer. - Donations and store participation will determine how much inventory is redirected to women in need.

The bottom line: - Brighton is using a limited-time trade-in event to push donations, reward shoppers and reinforce its charitable brand.