Lance Rodgers' work heads to a Times Square billboard

Selected pieces from contemporary artist Lance Rodgers will run on a digital billboard in Times Square on Aug. 7, giving his work repeated exposure to thousands of daily visitors in one of New York City's busiest public spaces. The Plogix Gallery showcase also includes a live stream and post-event photos and video.

Why it matters: - The Times Square placement gives Lance Rodgers a high-profile public platform in one of the world's most visible art and advertising districts. - The exhibition puts Rodgers' work in front of thousands of pedestrians and visitors during a 24-hour run. - The showcase can expand awareness of Rodgers' move from contemporary realism into abstract expressionism.

What happened: - Plogix Gallery selected Rodgers' artwork for a digital billboard presentation in Times Square, New York City, on Friday, Aug. 7, 2026. - The display will appear at 1560 Broadway, between 46th and 47th Streets, directly above the Pelé Store. - Rodgers' artwork will be shown at the 17th minute of every hour from 12:00 a.m. through 11:59 p.m. EDT. - The exhibition is part of Plogix Gallery's international artist showcase.

The details: - The billboard run will last 24 hours. - Plogix Gallery says the repeated placements are designed to maximize exposure for passersby in Times Square. - Visitors in New York can see the artwork in person. - Those who cannot attend can watch through the event's live stream. - Professional photographs and video footage will be provided after the exhibition. - Rodgers describes his work as rooted in personal expression and says the opportunity helps connect his art with audiences from around the world. - To learn more about Lance Rodgers and view his portfolio, visit the artist's website. - Rodgers is also on social media at LinkedIn, Instagram and Facebook.

Between the lines: - The Times Square feature extends Rodgers' audience beyond gallery and collector circles into a mass public setting. - The placement fits a broader trend of artists using digital out-of-home displays to reach new viewers quickly. - Rodgers' mix of realism and abstract expressionism gives Plogix Gallery a showcase that spans multiple styles within one presentation.

What's next: - Plogix Gallery will continue its international artist showcase format with selected artists on the Times Square billboard. - Rodgers' exhibition coverage will live on through the stream, photos and video after Aug. 7. - The Times Square appearance may serve as a visibility boost for Rodgers' broader portfolio and collections.