Alba Wheels Up names Emily Seedle to expand trade advisory services

Alba Wheels Up International has appointed Emily Seedle as vice president of regulatory and trade services as the company broadens its advisory platform for importers facing tariffs, shifting enforcement and sourcing rules. The move adds compliance and trade strategy expertise to Alba’s customs brokerage and logistics offering.

Why it matters: - Importers are facing higher compliance pressure from rising tariffs, changing enforcement priorities and new sourcing requirements. - Alba Wheels Up is trying to move beyond execution-only logistics and customs brokerage into more advisory-led services. - The expansion is meant to help clients anticipate regulatory change, reduce risk and identify business opportunities.

What happened: - Alba Wheels Up International appointed Emily Seedle as vice president of regulatory and trade services. - Seedle will lead Alba’s regulatory, compliance and trade advisory teams. - The company announced the move Sept. 29, 2026, in Valley Stream, New York.

The details: - Alba Wheels Up International provides customs brokerage, freight forwarding and supply chain solutions. - Seedle brings more than a decade of international trade experience. - Seedle has led multimillion-dollar duty recovery initiatives and large-scale compliance transformation projects. - Seedle holds a Master of Science in Organizational Leadership. - Seedle is a licensed customs broker and an NCBFAA Certified Customs Specialist. - Seedle also has experience in tariff engineering, free trade agreements and forced labor compliance. - Luis Eraña, Alba’s CEO, said Seedle adds regulatory expertise, commercial perspective and strategic vision. - Eraña said the company wants to strengthen clients’ supply chains, manage risk and seize emerging opportunities. - Seedle said she wants to connect regulatory strategy with practical business decisions and generate measurable value. - Alba is headquartered in Valley Stream, New York. - Alba says its integrated services cover customs brokerage and compliance, international logistics and specialized vertical expertise. - Alba’s vertical focus includes wine and spirits, perishables and food products, metals, lumber, textiles and apparel, chemicals and EPA-regulated goods, and semiconductors and electronics. - The company says it uses proprietary technology to provide supply chain visibility and business intelligence.

Between the lines: - The hire signals Alba’s push to position advisory work as a bigger part of its business mix. - The move also reflects a broader shift in trade services, where customers want help interpreting rules rather than only moving freight or filing entries. - Alba is leaning on specialist expertise to differentiate itself in higher-complexity, trade-sensitive sectors.

What's next: - Seedle is expected to help Alba deepen its regulatory and trade advisory offerings. - Alba is likely to use the new role to support clients through ongoing tariff and compliance changes. - The company’s next test is whether advisory services translate into stronger customer retention and expanded share of wallet.

The bottom line: - Alba Wheels Up is betting that trade advisory expertise will become as valuable as logistics execution for importers navigating a tougher regulatory environment.