ProLegal Growth to rebrand Glendale personal injury firm Aghabegian Law Group

ProLegal Growth will create a new name, identity and website for Glendale-based Aghabegian Law Group, APC, then handle the firm’s marketing after launch. The move marks a shift from a name-based identity to a standalone brand for the Southern California personal injury practice.

Why it matters: - The rebrand is meant to help Aghabegian Law Group look as strong online as its courtroom reputation. - ProLegal Growth will also manage the firm’s marketing after launch, tying brand work directly to lead generation. - The new identity could broaden recognition beyond referrals, which have driven most of the firm’s growth so far.

What happened: - ProLegal announced that Aghabegian Law Group, APC has selected ProLegal Growth for a complete rebrand. - The work includes a new firm name, brand strategy, visual identity, website design and website development. - After the launch, ProLegal Growth will run social media, content and digital advertising for the firm. - The firm is based in Glendale and focuses on personal injury work. - The new brand will launch later, and ProLegal plans to announce the new name at that time.

The details: - ProLegal Growth completed discovery with the firm in October 2026. - The project is now in the research phase. - That phase covers client personas, competitor analysis, messaging and visual direction. - Naming and identity work come next. - Website launch follows. - ProLegal Growth will then move into ongoing marketing for the new brand. - Patrick Babaian, founder and CEO of ProLegal, is personally overseeing the engagement. - Babaian first worked with Alan Aghabegian and Robert "Bobby" Hovsepian more than a decade ago. - The two offices are one block apart on Brand Boulevard. - Alan Aghabegian was admitted to the State Bar of California in 1995 and earned his law degree from Pepperdine. - Aghabegian started his career on the insurance defense side before opening his own practice. - Bobby Hovsepian began his career selling insurance. - The firm has spent more than 25 years building a boutique personal injury practice. - Most clients have found the firm through word of mouth. - The firm serves injured people across Southern California, mainly Los Angeles and the San Fernando Valley, in English, Armenian, Spanish and Russian. - More about the firm is available here. - Law firms can learn more about ProLegal Growth here. - ProLegal is a Glendale-based technology company that helps law firms grow and supports their clients. - ProLegal Growth, ProLegal Talent and ProLegal Rides are accessed through ProLegal Suite. - Plaintiffs use ProLegal Funding for non-recourse advances and ProLegal Rides. - ProLegal ranked No. 585 on the 2026 Inc. 5000 with 596% growth. - ProLegal says it has built more than 5,000 law firm relationships across 2 countries since 2018.

Between the lines: - The firm is moving away from a founder-name structure and toward a brand designed to stand on its own. - That shift suggests a push to make the practice easier to scale and market beyond existing referral networks. - Babaian framed the project as a close alignment between the firm’s courtroom reputation and its public-facing identity. - The rebrand also keeps Aghabegian and Hovsepian visible as the faces of the firm, even as the name changes.

What's next: - ProLegal Growth will finish the naming and identity work. - The new website will launch after the brand direction is set. - Marketing for the new brand will begin immediately after launch. - ProLegal says the goal is to attract the right cases month after month.

The bottom line: - Aghabegian Law Group is using a full rebrand to turn a referral-driven practice into a more scalable consumer brand.