Scento Sells a Perfume Decant Every 10 Seconds, More Than 3 Million a Year, One Year After Its €25M Investment Pledge
Scento one year after its €25M commitment: more than 3 million perfume decants a year, 85,000+ members, 27 European markets, 50,000+ bottles through a 12-point intake.
A year after its €25M pledge, Scento says it now sells 3 million+ perfume decants a year. Monthly sales tripled in 2026, and it counts 85,000+ members.
A year ago we committed €25 million to end blind-buying in Europe. 3 million decants a year and 85,000 members later, Europe is trying before it buys.”
PARIS, FRANCE, October 29, 2026 /EINPresswire.com/ -- Nearly one year after announcing that it would invest €25 million over three years in European perfume discovery, Scento, Europe's largest perfume decant website, says it now sells more than 3 million perfume decants a year across its online store and offline channels, one every 10 seconds. Customers in all 27 European Union member states order from Scento.com, and its monthly sales more than tripled between January and September 2026.— Sebastian Dobrincu, Founder & CEO of Scento
Scento now counts more than 85,000 members across 27 European markets. It offers more than 1,000 scents from a sourcing roster of 200 designer and niche perfume houses and ships with tracked delivery to 26 EU countries. More than 50,000 bottles have passed Scento's 12-point intake check at its ISO-certified facility, where every bottle is checked before it is decanted. The company operates from its headquarters at Place Vendôme in Paris and an office in Berlin.
Demand grew fastest outside Scento's two largest markets. Monthly decant sales to France on Scento.com rose 71-fold between January and September 2026, and to Spain 37-fold, while Germany, Scento's largest market, more than tripled.
The growth builds on the problem Scento set out to solve. Its 2025 study of European perfume buyers estimated €780 million in unworn perfume sitting in European homes and found that 67 percent of buyers own at least one bottle they do not wear. Scento.com orders since the announcement show a different habit: nearly four in five orders hold two or more different perfumes, the average order holds 3.6 decants, the average customer has tried 4.4 different perfumes, and nearly two in three customers have tried three or more.
"A year ago we committed €25 million to end blind-buying in Europe. 3 million decants a year and 85,000 members later, Europe is trying before it buys," said Sebastian Dobrincu, founder and CEO of Scento.
The original announcement and the 2025 study are on Scento's newsroom. Readers new to the format can learn what a perfume decant is: a small vial filled by hand from an original bottle, sold in 2 ml, 5 ml and 8 ml sizes, plus a 30 ml bottle decant on most perfumes. More on the company, its founder and its offices is on Scento's about page.
The shares and growth figures come from Scento.com orders placed between Nov. 14, 2025 and Oct. 11, 2026, Paris time, counting paid perfume decants and excluding cancelled and fully refunded orders, free gifts, full bottles, gift cards and accessories. Monthly growth compares September 2026 with January 2026. The figures of more than 3 million perfume decants a year and one every 10 seconds are Scento's own figures for its online and offline sales combined. Those online and offline sales add up to more than €30 million in annual revenue. Study figures are from Scento's November 2025 release on unworn perfume in Europe.
About Scento
Scento is Europe's largest perfume decant website, selling authentic designer and niche fragrances hand-decanted from original bottles into 2 ml, 5 ml and 8 ml vials, plus a 30 ml bottle decant on most perfumes. Founded in 2024 and headquartered at Place Vendôme in Paris, with an office in Berlin, Scento offers more than 1,000 scents from a sourcing roster of 200 designer and niche perfume houses. It counts more than 85,000 members across 27 European markets and ships with tracked delivery to 26 EU countries. Scento's annual revenue is more than €30 million across its online and offline sales. Every bottle passes a 12-point intake check at Scento's ISO-certified facility before it is decanted.
Media contact
Scento Press Office
press@scento.com
+33 7 57 82 76 96
Scento Press Office
Scento
+33 7 57 82 76 96
press@scento.com
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